Ed Moore
Special Advisor
Ed Moore joined DeVoe & Company as a Special Advisor in 2021. Most recently, Ed served as President of Edelman Financial Services, the nation’s largest independent RIA. Over his 30-year career at Edelman, he helped grow the firm from six people into a $230-billion enterprise with 1.1 million clients and 1,400 employees. In addition to overseeing the large-scale merger and integration of Edelman Financial Services and Financial Engines, Ed navigated the company through a series of sales to private equity firms and taking the firm private.
During his tenure, he helped lead the firm’s organic growth from one office to 45 offices with 150 planners from coast to coast. As part his leadership roles there, he led and helped train financial planners, served on the Executive committee, Investment committee and the firm’s Board of Directors.
Ed started his career with Waddell & Reed as a financial advisor. Ed has been a CFP® professional since 1991 and has served on the Board of Directors for the Certified Financial Planner Board of Standards, Inc.
Ed graduated from Virginia Polytechnic Institute and State University with a Bachelor of Science in Industrial Engineering and Operations Research.
