John Mittnacht
Special Advisor
John joined DeVoe & Company as a special advisor in 2024.
For the preceding nine years he served as CMO for Focus Financial Partners, a leading RIA aggregator which executed a successful IPO, grew revenue to over $2 billion and more than tripled the size of its network between 2015-2024.
At Focus, John was responsible for developing programs to support organic growth, business development and marketing for the company’s 90+ partner firms. Based upon rigorous field testing, the programs he designed enabled participants to dramatically outperform their peers in matched control groups. He summarized his findings and insights in two internally published books outlining best practices for organic growth, entitled “Outperformers” and “Nester-Hunter-Builder.”
John’s previous financial industry roles include global director of advertising for Citi Smith Barney – where his campaign won the FCS’ Financial Marketer of the Year award – and leading paid advertising efforts for TIAA. His non-financial accolades include leading the team who launched “Can you hear me now?” for Verizon Wireless, which was inducted into the Advertising Walk of Fame.
John holds an MBA degree from the Wharton School of the University of Pennsylvania, and a Bachelor of Arts degree from Rice University.
